Brainstorming on what types of content we want to produce can help ensure our social media channels stay organized and high-quality. So, how to create content pillars?
A great way for staying consistent using the “pillars” method is by creating different pillars with each platform – Facebook had one thing called ‘Ideas,’ Instagram another being-‘Commits’. By switching between these categories, you have more fantastic options when designing your post or story, so it doesn’t feel like everything has been done before.
Content pillars are like building blocks to create a foundation for your online presence. The first thing to do is figure out what subjects will make up the majority of your material- this is important before moving on to any other elements or techniques! Being an expert in one area can help you develop your audience more rapidly than if you were learning with today’s consumers’ expectations for quick answers from manufacturers they interact/engage with.
What are blog content pillars?
Blog content pillars are the building blocks that make up every blog. They serve as an outline for your posts and offer direction by establishing what you want to talk about, why it’s important (to both readers AND yourself), how often we should post on this topic or issue, etc. Plus any other helpful tips like when not to mention – these things might need more than one sentence. Still, they shouldn’t take over penalties themselves!).
Pillar content is the answer to any question you might be searching for on a given topic. It’s carefully crafted with absolute value and ranks highly in search engines to help your company grow. Blog posts should be your site’s best work. These are the articles you’ll refer new visitors to and ones that will continue being useful long after they were initially posted on-site for readers’ reference.
Blog postings and articles, for example, are fantastic resources for pillar-worthy information, but you can also use infographics and videos to provide educational support for themes. This content offers a solid foundation for anyone in your niche and, if done right, can be valuable to the target audience you’re trying to appeal to. This way, it’ll never lose relevance or fall off Google’s SERPs.
How many content pillars should you have?
The more content pillars you have, the better your site will be organized and optimized for users.
The number of searchable topics on a website depends on what type it is (e-commerce vs. not), but in general, there should always be at least four: product overview/introduction; descriptions with critical features or benefits; images used within each section as well as links back to other parts if possible because Google loves these! You can also add some video footer clips that show up below every result listing – this makes them more accessible than ever before.
Creating pillars for your topics is an excellent way to rank high on search engine results pages. It will allow you and other businesses that operate within the same industry or serve similar customer bases as yours (e-commerce retailers). It increased visibility with Google’s algorithm updates by ensuring that all key terms explicitly related to their business are included in relevant text sections when people perform searches online.
How to write pillar content?
It’s a simple method to boost the interactivity of your social media posts. The technique entails delivering helpful information relevant to only those you want as followers or fans, keyword research, and establishing a calendar with future deadlines, so everything fits together nicely in one timeline!
- The key to understanding your target audience is utilizing customer research and analytics. This will help you create a persona that correctly reflects their interests, needs, or desires for content to ensure what type of information we’re providing them with resonates accordingly.
- You have to understand your target audience before offering them what they need. Which of their pain points will be addressed by the content? How do I make my life better through this product/service purchase, etc.? At this stage, pay close attention to social listening and keywords commonly searched online that might represent everyday needs among these people.
- When you find specific keyword phrases that people are interested in — and that they search for frequently — your content may provide them with what they need with a fair deal. To do so, keep a sharp eye on the most-searched keywords to help determine the foundations of your social media campaign.
- To maintain a cohesive brand presence across social media, you must have a content calendar in place with all posts planned out before actually creating them. This will help keep your audience engaged by providing fresh material on schedule for each platform they follow.
- The first step in producing content for your target audience is to start with them. To create the body of the material, use your identified keyword phrases, such as an illustration and caption, as well as related hashtags. To increase exposure and reach, submit your work across several platforms, including your blog and social media sites.
- Finally, preserve your content development cycle by recycling old pieces of writing into new forms. For example, you might transform a pillar article on the future of digital marketing into visual presentations such as infographics or videos. Alternatively, transcripts for high-performing online video clips provide excellent opportunities to convey ideas obtained from viewing these short yet informative videos.
Using Frase to help flesh out your content pillar strategy
Frase is a new AI-powered research and content pillar creation tool that helps marketers find the best information for their campaigns. The service leverages machine learning natural language processing (NLP) techniques to make this happen quickly with minimal human involvement.AI is the key to making better content, and that’s why Frase built their platform with it in mind. Now you can focus on what matters most without worrying about how or where your next blog post should come from.
It is now more critical than ever for marketing technology providers to have native AI capabilities. The majority (more than 50%) of surveyed marketers say that they expect this feature in the next three years, with nearly two-thirds believing it will be necessary.
In conclusion, while creating your pillar content posts may take longer than the shorter blog you can churn out on business blogs, this extra search and referral traffic should be well worth the effort. It’s worked for us and, if done right, will work just as effectively in helping grow yours.