15 Tiktok Content Ideas – Planning for a Successful Content Strategy

TikTok is a social media platform that has over 500 million users, if you need guidance on your next video, check out our TikTok Content Ideas below.

Planning out your content strategy can help you gain more followers on TikTok, and eventually help you monetize your following. 

Using TikTok for your Social Media Strategy

When the first TikTok app appeared, many people thought it was just a place for teens to hang out.

They didn’t think businesses could get much from this new social media site that had suddenly popped up on their radar screens.

It turns out those who were skeptical about its potential weren’t so bright after all because, as we know now – with over 500 million active users worldwide and counting, TikTok is no longer just “for kids.”

These kinds of videos are actually quite similar to the old television series America’s Funniest Home Videos. 

TikTok is a platform that has been growing rapidly in recent years. Many bloggers are now using it to gain more followers and generate creative content, but if you want success on TikTok, there’s no ‘one size fits all’ approach – every video needs its unique idea.

Popular Content Categories on TikTok

TikTok is one of the most popular social media apps in today’s market. The reason for this?

It’s easy to use and has an endless supply of fun filters, effects, and trending ideas that can help you make new content with just your phone!

You’ll be able to upload video clips, overlay them with music and special effects, or get creative with photos by adding filters like rose-colored lenses that give everything a romantic touch.

All those fantastic effects such as green screen backgrounds, voice overlay, and skin-softening filters will help content creators keep their feed fresh and their online presence consistent.

The special effects menu is ever-changing and growing, so there’ll always be something new coming out on TikTok. The best way to take advantage of this is to get yourself out there, get your creative juices flowing, and just start shooting content – using the tools provided right on your mobile device with the help of TikTok.

The app was also able to attract users through its analytics feature. For example, using the Analytics tool, users could get a granular view of their performance metrics on the app.

The most popular hashtags on the TikTok platform are, of course, its own brand name #tiktok, followed by #foryoupage and its acronym #fyp which has accumulated 1.025 trillion hashtag views alone.

The most popular items on this app were videos of people dancing together. There’s no knowing why they’re so into it, but at the very least, we can agree that these are some arduous routines! Entertainment came in a distant second place, with about 180 billion views, followed by calling out “dance.”

The more comments a video receives, the more likely it will go viral. This has been verified accurately, primarily if you interact with your audience and enlist their help.

When new users flood the comment section, the TikTok algorithm places that video higher up in users’ feeds. Not many people understand this yet – but there are people that have tested the techniques to grow their following.

It is advised, that if you have people helping you work your video into the algorithm, you should be careful not to go too fast, or they’ll ban you.

Personal Video Content – Vlogging and Beauty Vlogging

It is a wise tactic to create a username with keywords similar to the following examples: “tutorial heart”, “dressed in fashion”, “makeup lover”, and so on. This makes it easier for other users to find each other when looking for certain keywords to get ideas or inspiration. It is also ideal to use the same username or handle to link up your different social media pages with consistent branding across all platforms. 

One of the most recent trends in this category of beauty vloggers, who film themselves applying makeup or doing other tasks includes special effect make-up vloggers”, transformation vlogs, and just simply being nice to look at – (insert the laugh track here).

At the same time, they speak directly into their camera lens so viewers can see what’s happening at hand as well as hear how it sounds from someone else’s perspective – much like watching television news coverage but with less scrolling.

Business-Related Video Content – Tips and Hacks

TikTok is a great way to share your expertise with the world. You can upload videos that teach people about business or be creative and show off what you’ve accomplished or are capable of! Many businesses are now considering this marketing approach, as it ranks as the highest source of viewership and engagement across all platforms (even surpassing Facebook and Google). 

Business-related video content can include:

Educational Videos – Where the content created is designed to teach people about new things or provide some kind of benefit to viewers. Common educational content can be from any business owner who wants to teach their viewers about a certain product, service, or business model.

Informative Content Videos – Informative content could just provide some background knowledge on certain events, political news, and facts that are true – based on research such as this channel that serves facts on wildlife in a wildly comedic way. 

There’s no need for complicated production values when it comes down to video content strategy.

As long as they are created in an engaging manner that will hold a viewer’s attention span better than text, you are likely to get better engagement than text content could ever hope to.

 

Entertainment Related Video Content

A majority of the content on TikTok can be considered as entertainment. You can find original videos posted on a daily basis.

There have been videos that have created a viral craze, where many users participate in a thematic display such as challenges and popular dances. 

If you are into short clips that are entertaining or even relaxing (like ASMR), you can create vertical videos on several types of content. 

According to our research, the most popular category on Tiktok seems to be related video content like funny dances; these makeup about half the total views across all types (which was done with data collected last year).

TikTok Video Ideas for Beginners

TikTok has plenty of popular features, and so much potential for incorporating your personal style and other type of content. You can create dance videos, which perform really well since people really like to watch others move their bodies. You can do some cooking videos, which is inspiring and educational.

If you want to become a social media influencer, TikTok would have to be at the top of your arsenal for outreach and connection. Here are some popular types of of content that you can get started with right away:

Let people know what you typically do.

Do you do makeup? Introduce yourself and tell the people about your experience, about your goals and aspirations. Then get started with some makeover videos. 

Create and Publish Inspirational Content.

There is an immense creative freedom when producing your video content these days, perhaps you enjoy recreating small science experiments, or like to do create cinematic effects with your videos. These are instances that can inspire others to also create and share content. 

Create a New Product or Campaign.

Launchine a new skin care product? Don’t be afriad to start marketing it to others. If its your bestselling product, and you truly believe in the quality, share it with the world! People are watching, and they are impressionable!

Educate Your Viewers.

Did you learn something new, have you heard of the acronym TIL (today I learned)? Share what you learned today, or create response videos regarding something educational. There is no box in the world of a social video creator.

Use the Q&A Functionality.

Similar to Instagram Reel Ideas, most of these suggestions can also be used for TikTok. Perhaps you are a hairstylist, start your video with bold letters in a question, like “how to french braid” and make a quick and easy step-by-step guide on how to do one with hair tutorials. 

Tell a Story about Your Dress.

There are innumerous ways to tell a story, you can speak it, caption it, or you could even overlap it with a well-known song to stir up emotions and feelings of familiarity. A lot of fashion vloggers use TikTok to create videos on their fashion sense and suggestions. 

Share Tips and Tricks.

Perhaps you want to get into the lifehacks category because you are passionate about organization or just doing things as efficiently and easy as possible. You can create fun videos depicting your “hack” or how you’ve implemented them in your daily life. The more relatable, the better. 

Create a vlog and post it on your channel.

If you have ever watched startrek, the next generation, you know that captain piccard did a daily recording “captains log” in his journey throughout space (which appears to be a common theme amongst space movies and shows). Vlogs can help you share your progress and journey with others who may in fact be interested in your life. 

Tiktok video ideas that will go viral

The key to going viral is having an original idea and telling your story in the best way possible. You should also make sure that people love what they see, which means you need  to really put some creative thought in your content. Perhaps also doing a little research in what the audience of TikTok is like will help you decide how to better capilize on the platform. People want to be entertained, humored, and enlightened. 

If you post consistently, your content is likely to show up in more content feeds with a higher frequency.  And with more than 500 million monthly active users, you can be sure your videos will be watched several hundred times. Come ready to present, and make the right first impression. 

Here are some extra ideas for creating potentially viral video content on TikTok:

Make a dramatic start to your video.

Design an Intro, short and sweet, probably two seconds long with an emphasis on your brand, whether be it personal or business oriented. This effect will make a big introduction for your video and if you incorporate into every video, people will start to recognize you and your content and brand. Alteratively you can also create a resounding outtro that will also reinforce who you are and your message.

Keep the video length consistent. 

If you make an insightful video one day, and then a super short video the next, your audience can become confused. Keep you videos at a moderate to long length to get the most engagement from your audience.

Record your music.

If you play an instrument really well, and you love to perform; or you have a wonderful voice or a knack for creating wonderful tunes – Dont hold back! Give the people what they have been waiting for!

Choose music that is current or distinctive.

If you want to go viral you could also jump on the trending music wave, this way people will definietly stop in their tracks to see what you are doing with their latest most favorite track. 

Tell a compelling narrative.

Gift of gab? Lucky ducky, you should quack them up. If you are a great story teller, work up a script, or just wing it. Those who tell the stories, rule the world (The best quote in the world).

Share things you’ve learned, thoughts, and recommendations.

Product reviews, restaurant experiences, fun times at the latest disney attraction? Share it with your followers. Many times we have a lot to share with people, this is an opportunity to do so uninterruptedly. 

Always include a clear call to action.

Want to retain the engagement? Invite people to connect with you on a more personal level, ask them to DM you, or to check out your awesome website. 

In summary, TikTok is a social media website where people can create their channels and share content with others.

There are many different types of videos, images, or text that you could post on your TikTok channel to make it more interesting than other users’ accounts.

The most important thing is that you are true to your desires, and march to the beat of your own drum. 

TikTok is a popular video-sharing app that enables users to create and upload short clips. These videos can be anything from music performances, tutorials, or even business trips! You’ll find plenty of people on Tiktok looking for content explicitly related to your niche.

If you’re a TikTok content creator, please share some ideas about what type of things might work nicely here in the comments below.